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The real estate industry is abuzz with discussions about a proposed settlement involving key players like the National Association of Realtors® (NAR). The agreement aims to address antitrust concerns and reshape real estate commission structures. Notably, it prohibits offers of compensation on the Multiple Listing Service (MLS) and introduces new requirements for written representation agreements.…
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Customer Lifetime Value (CLV) is a strategic tool for the real estate sector, useful for understanding long-term client worth. Building enduring relationships can increase CLV and lead to repeat business and referrals. It can assist real estate professionals in making strategic decisions, by evaluating rental income potential, property appreciation, and resale values. High-CLV clients can…
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By: Eric Martin In the digital age, social media has become an indispensable tool for real estate professionals. While it might seem daunting, even a one-person real estate team can harness the power of social media effectively by concentrating on three core pillars. Let’s explore how to strike a balance between quality content, audience engagement,…
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By: Eric Martin The City of Detroit, is home to countless legends and rich history. Throughout the years, Detroit has been the birthplace of some of the most influential artists and leaders, of our time. Yet, amidst the modern hustle and bustle, the stories of its forgotten gems have faded into the background. In this…
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By: Eric Martin In the fast-evolving world of real estate, staying ahead of the curve is paramount. With technology and trends constantly shifting, it’s essential for agents to harness the power of social media and marketing communication effectively. As someone deeply passionate about real estate and armed with extensive marketing experience, I’m excited to talk…
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Eric Martin Real Estate 